Talent

What we appreciated about Hooop was how quickly the team clicked with our company, understanding what makes us different and what we need. And how actionable their analysis was: they turned insights into a cohesive proposal focused on revitalizing and repositioning the business for the long term. Working hands-on and on-site in the early stages, they proved flexible and effective, quickly finding creative, practical solutions. What impressed us most was their ability to make the most of the materials, skills and assets we already had, no cookie-cutter approaches, just work tailored to our business. A practical, dynamic and strategic approach that connects long-term vision with execution. Practical, dynamic, strategic.

Before working with you, we didn't even have a designer: our developers handled UI/UX with the product team, and the results were decent, but they weren't getting us where we wanted to go. At a time when writing software is quickly becoming a commodity, the real differentiator is no longer knowing how to code, but building an experience people enjoy using — UI, UX, usability, attention to detail. Exactly the areas where AI still doesn't quite deliver today. To make that leap, we needed specialized expertise we didn't have in-house. I had some doubts at first. They were about how far the impact would reach: I wondered whether a designer's work would stay within the product or extend to our brand and how the market sees us. It was a bet. Less than 2 months in, I was convinced, because the impact went well beyond the interface. Thomas is our designer, and he's been with us for over six months. What sets him apart isn't so much the quality of his work, which we expected, but how he fit in as one of our own from the very first week. He's become our go-to person internally, a core part of the team, always willing to go that extra mile no contract can guarantee. A vendor does what you ask; Thom started coming to me with ideas for what we should do. And the moment multinationals started writing to tell us how awesome the product was, I knew Hooop had been the right choice. The difference from other platforms is where you start. Others start with skills: they find a profile that matches the brief on paper and hand it over. You start with the person and the cultural fit, and you feel it immediately when that person joins a team where culture isn't a poster on the wall, but how we actually work every day. You can assess a skill in a half-hour interview; cultural alignment is another story. And that's exactly what separates someone who follows instructions from someone who becomes part of the company. When you're building a company, the hard part isn't finding someone who knows how to do something. It's finding someone who wants to do it with you and in the way you've chosen to do it. That's where all the value you've brought us lives. People, not profiles (it's not just a slogan).

Before Hooop, we struggled to communicate the true value of our organization, and sometimes the story we told externally didn't fully match the experience people had internally. We'd worked with several partners over the years, but none had managed to bridge that gap: the sticking point was always the same, the inability to put recommendations into practice, to turn advice into action. From our very first meetings with Hooop, they shared observations that challenged us and helped us see things from a different perspective. That's when we knew this wouldn't be a relationship built on simply following instructions. Gianmarco was the key person: he understood us quickly, wasn't put off by our complexity, and worked to understand us from the inside and make our organization easier to navigate and manage, with intelligence and patience. They didn't stop at the surface. They didn't impose a method or tool from above. First, they truly understood our organization, with all its complexities. More than once, we started out thinking we needed to solve a "technical" problem, only to realize the real issue was further upstream. Adopting a CRM and launching a newsletter: we'd talked about it for years without making it happen. With their guidance, we finally did. Insightful, strategic, human. Thank you for seeing us, understanding us and, in your own way, helping us improve.

Responsive, flexible, able to adapt when things change midstream. Not a vendor: a marketing partner. Partner as a service (their words).

We were curious to see how a company that deliberately moves away from the agency model works, with a Team-as-a-Service approach. We used to handle design in-house. The surprise was how seamlessly they fit in: the team was part of our operations from day one, with zero friction. Two hours after kickoff, we already had an initial timeline, with updates and workflows aligned, no fluff. Thomas was essential: he spotted weak points before they became problems and handled things himself when needed: once, he resolved an issue directly with our external developer, without bouncing it back to us. No turf wars, no rigid contracts holding us back: everyone working toward the same goal. Empathetic, practical, hands-on.

I was looking for a partner who could adapt to very different businesses without becoming a rigid fixed cost. Traditional agencies often sell you a prepackaged setup. You pay for everything, even what you don't use. I had one question: would there be real strategic depth behind the lean operations? Absolutely. Every time I've needed a specific skill, I've found it, at a speed and cost a traditional agency couldn't have guaranteed. And I say that having worked with Hooop on two F&B businesses at opposite ends of the spectrum: completely different goals and stages of growth. They get inside the client's business instead of applying a template. They work as part of the team, not as an outside agency delivering a service. Lean, responsive, team players.

Before Hooop, we'd worked with other consultants and outside agencies, but none had ever understood our organization the way Hooop's professionals did: identifying the need, building a roadmap with tools and timelines that fit our situation and, above all, supporting us - professionally and personally - every step of the way. I'd never seen my team work so well with someone from outside. At first, I worried Hooop would be "just another one". We'd turned to plenty of outside experts before without finding our match. With Hooop, we knew right away this was different. From the start, our consultant Gianmarco showed professionalism, intelligence and a rare ability to immerse himself in a setting very different from his usual clients. His attentiveness and sensitivity made a difference for me and the whole team. I can pinpoint the moment I thought "this is the right choice": when Gianmarco presented the work we'd done together to the Board of Directors and completely won them over. That's when I knew we'd hit the jackpot. What struck me most was that he joined us at a very unusual time: a period full of sudden changes and major decisions. He stayed professional and never gave up, even though to others we probably would have looked crazy. We always felt understood and supported, even in the middle of a difficult transition. One tangible result: for the first time, we decided to introduce a CRM to manage our customer data. We'd never managed to get people to see how important a tool like that was, especially after significant internal growth. With Hooop, we did. What sets them apart is the human touch, a real ability to connect, paired with the expertise to quickly grasp the context, the problem and the solution, always with discretion and the right boundaries. Reliable, human, hands-on.

Highly recommend 😉 Hooop helped take the frustration out of our day: every time we wanted to change something in our eCommerce system, we had to go through someone else and wait, and in fashion, waiting means falling behind. Then the Hooop team came along, four people who took ownership of the entire e-commerce operation, from development to management and growth strategy. The moment I knew it was the right choice was when I asked for a quick change and it was live right away, without having to chase anyone. And it's not just the speed, everyone on the team always responds, no matter what the question is. I was also worried we wouldn't be able to change the look much: instead, it changed a lot, and now the site is our cover image, one we manage ourselves in real time. Results, speed, professionalism.

To launch our digital project, our first thought was to partner with a communications agency that could support us on several fronts. But we quickly realized what we really needed was something else: responsiveness, flexibility and expertise. We found all three in the professional Hooop matched us with. I did have one hesitation: I'd never worked this way before. Now, months later, with the work there to see, I'm convinced it's an efficient approach because it gives a company access to top-tier professionals for exactly as long as the project needs them. Samuele first helped us restructure our ad campaigns and continues to manage them week to week. He turned out to be the perfect choice: incredibly skilled, passionate, always available. The moment I thought "this is the right choice" was when we managed to get the campaigns back on track and "steer" the algorithm, bringing in leads genuinely interested in our service. Within a month, they delivered an assessment, an ad strategy and an action plan, ready to launch that same month, with the goal of fine-tuning our approach month after month. After 2 months, our cost per lead was cut in half while lead quality improved. With Hooop, you don't have to manage and pay for the traditional agency machine. You get results faster, with more flexibility and quality that stands out. Professional, driven, responsive.

I was convinced that working 'remotely' with people outside the company meant losing control. After just 3 months, I had to rethink that. Hooop has been a great find and continues to support our company's growth.

Hooop isn't like the rest. Our point of contact didn't wait for the brief, he anticipated problems. Once, he reworked the plan over the weekend because one of our priorities had changed and we needed to go live right away. That's real professionalism to me, and they really understand what we need.

Before Hooop, I managed 2 outside consultants who weren't working together, and I spent more time coordinating them than doing marketing. Now with Hooop, I have one point of contact and everything else runs behind the scenes. The quality shows.