Digital talent

Hooop really is WOW. They brought me in from the start, giving me real autonomy without ever leaving me on my own. As a freelancer, you learn not to take that for granted (we know we usually make decisions alone, and you get used to doing it all yourself). The great thing is, it's different with them. There's always been someone to bounce ideas off, and almost always someone with skills different from mine, which leads to solutions you wouldn't have found on your own. They say they're "human" and it's true, the relationship has always been human first, professional second. I've never felt like an outside resource, and I think that's what I'm proudest of. For example, I worked on a project in the F&B industry! We spent months on media relations and digital PR, and in the end, 6 months later, the client earned a recognition they'd been pursuing for years, a really big one. Knowing I'd helped make that happen was so rewarding. And that's what stays with me, more than any number: seeing clients grow over time, bringing visibility to their projects, opening doors that weren't there before. Expertise. Listening. Trust.

For the first time, I could truly focus on one client, without spreading myself thin, and deliver a level of quality that's hard to reach in similar settings. But what stays with me is something else: when you know everyone involved will do their job well, you can put all your energy into the creative work. You get to enjoy the process again. If I had to say what really sets them apart from other groups or platforms, it's the curation and organization they bring to projects! Gianmarco deserves a shout-out: he was the real gem on my project. His ability to keep different teams focused is rare, and it shows his professionalism and deep experience. Another great thing is how much I can expand my network: top-tier Videographers, Strategists, project managers, Brand Designers, Content Creators. Pragmatic. Organized. Reliable.

Working with Hooop is great: I do my part, and they and the team handle the rest. They expect accountability and expertise, but the results speak for themselves. Real transparency, not just for show. And when a report convinces a client to stick around longer, you know you've nailed it. If you're a freelancer on the fence: give it a shot, you won't regret it.

What surprised me was the trust from the start: I immediately felt trusted with the right responsibilities, brought in as part of the project, not as an outside contractor. Even the interview process said a lot. Elsewhere, it's so cumbersome and unnecessarily long that you lose interest before you even begin. Now I can focus 100% on my work and the campaigns, knowing there are people alongside me overseeing things and handling the other parts of the project, including the paperwork. Here's what I'd tell anyone thinking of applying: if you value autonomy and giving your best, but don't want to feel left on your own, this is the right place. Hands-on, supportive, skilled.

When I started working with Hooop, I thought I'd sign and get going, but the contract took three rounds — exit terms, non-compete, portfolio rights. It surprised me at first; then I understood. I saw that same care in the work itself. In fact, when a client and I hit an impasse, my point of contact was objective and professional, recognizing that my work wasn't the issue. That kind of direct support is rare. Structured, demanding, evolving.

I'm used to working on my own. With Hooop, I found myself building teams with freelancers and advisors whose backgrounds differ from and complement mine — and together, we get more done, and do it better. It's helped me grow, too: new areas of work and clients I wouldn't have reached on my own. What struck me from the start was how clearly they understand clients and projects: where so many struggle to turn a need into a focused brief, they get straight to it. Pragmatic, human, smart. If you work solo, this is where you discover what you can do as part of a network.

What surprised me about Hooop was how agile a team “as a service” can be, without compromising the quality of the work or the client relationship. I've worked almost exclusively with this model for a while now, but Hooop is the only one that guarantees consistent points of contact, clearly defined roles, and lasting relationships: the backbone of a freelance career. I'd tell a fellow freelancer that if you have a skill to bring to the table, this is the place to make the most of it and put it to the test. Lots of clients, lots of projects, each with a tailored approach.

What surprised me most about Hooop was how organized, calm and professional the work feels. Compared to other places, there's a real emphasis on dialogue, and working with them has taught me to adapt how I communicate with clients to what they actually need. I'd go so far as to say it's an environment that helps you grow, professionally and personally. Digital-first, smart, welcoming.

With Hooop, I've never felt like “the outside vendor”. Usually, a technical freelancer gets a ticket, closes it, and that's it. Here, I get inside the project: I understand why requests are being made, the client's context, what's at stake for their business. And I do better work. A lot of platforms assess your profile and then leave you alone with the client. Hooop starts with the person and stays involved after the match. The bonus is that there's always someone bridging the gap, which avoids the usual back-and-forth between vendors over who's responsible, something that wastes so much time in e-commerce. On a fashion brand we worked on together, having a project manager on the team to help me with the client was essential: I focused on the technical side, and everything else was covered. I'd tell a colleague: what are you waiting for? (if you like working as a team, not just following instructions). Direct, supportive, team players.

What surprised me about Hooop was the trust they place in you as a professional. Feeling part of a team that values everyone's skills and sets you up to do your best work. I remember working and exchanging ideas with the Project Manager on one project: from the start, they trusted me and gave me free rein, open to hearing my ideas for improving the outcome. And the best validation was seeing the client happy with the project we'd delivered together. If you take your work seriously, you'll find an environment that values it, and skilled people who make growing and learning new skills a pleasure. Professionals who, above all, are people who love what they do. Stability, impact, energy.

As a freelancer, you expect to do everything yourself: find projects, manage them, make decisions. With Hooop, I've kept all that freedom - I still think for myself and work my own way - except I'm no longer chasing the right project. The team brings it to me, and the projects truly fit my skills and how I work. I've done all kinds, with different clients and teams each time, but always with someone I can turn to. That's what surprised me most: I feel independent, but not alone. Proactive, reliable, empathetic.

Trust from day one, and a rhythm that clicks quickly even with fast-moving teams: that's what I didn't expect. The great thing about Hooop is that when an urgent request comes in for an area we don't cover, they find the right person without adding overhead to the day-to-day. The real difference is that the focus is on results, not hours: it sounds like a small detail, but it changes your mindset. I saw it firsthand with a major client — digital strategy, website, organic and paid social, even support for launching a physical store. Helping a growing business through such critical stages is something to be proud of. Innovative, agile, inspired. If you're thinking about applying, do it — and soon.

To me, Hooop isn't just a company, it's a home base. This might be a stretch, but it's almost a "village" where people really know each other. It's a meritocracy, if you're good at what you do, the opportunities are there, and I'm heard, my opinion matters: never "forget it", always "let's try it, see if it works". It's like having all these different specialists beside you who, together, contribute something you could never deliver alone. I've done lots of UX/UI projects, and each one taught me something: one the technical side, another when to say no (your effort doesn't always pay off with every client). The other day, I looked back at my first project and was horrified by how bad it was — it really shows how far I've come and how much I've grown professionally, thanks in part to them. Listening, connection, care.

There's one moment that says more about Hooop than any review could. Halfway through a project, for serious personal reasons, I had to ask to be replaced because I could no longer deliver the quality the work deserved. They didn't make me feel guilty. And when the client didn't want to pay me for the work I'd done after I left, I realized how lucky I was to work with Hooop. They talked it through with the client and professionally made sure I got what I was owed. I felt respected as a professional, not just a resource, and in this line of work, that's not a given. That's when I understood the real difference: here, you're not a name on a list, you're a person. Even when things get complicated. Everything else, like their organization and the ongoing dialogue between strategic vision and day-to-day execution, almost follows naturally. It's the kind of place where, as a freelancer, you feel you can grow. Not just work. Innovative. Human. Welcoming.